Quick Overview

Product management professional with over 7 years of expirience in mobile and e-commerce. Proficient in market research, competitor analysis, go-to-market strategy development, wireframing, usability studies, AB-testing and mobile marketing. Lover of data-driven solutions. Launched broad range of digital products (web and mobile) with multi-million audiences in Russia.

Looking for new opportunities

Currently looking for new opportunities within start-ups in e-commerce, mobile, travel and robotics.
Feel free to contact me at anton.genkin@gmail.com

Work Experience

September 2012 - Present

Product Director

LitRes, Full-Time

  • Set mobile products strategies, prioritize features, build consensus, and coordinate product schedules with a team of engineers and designers to give high-quality experiences to LitRes customers across all mobile platforms.
  • Defined methods and metrics for identifying success and failure while ensuring the team is clear on their objectives.
  • Mobile sales enablement. Brought sales up to 30% of company’s revenue.
  • Launched network of ebook and audiobook apps for iOS, Android, Windows Phone, Nokia S40, Tizen and Smart TV.
  • Got titles «#1 top-grossing app» and «#1 top-downloadable e-book app» in Russian AppStore for 2 consecutive years (2013, 2014).
  • Reached an agreement on preinstalls with vendors (Samsung, LG and Sony).
  • Introduced number of improvements on litres.ru to increase ARPU and LTV.

April 2008 - August 2012

Head of Internet Projects

ER-Telecom, Full-Time

  • Launched consumer websites (b2c & b2b) for one of the largest Russian telecoms with more than 3 million subscribers.
  • Increased number of online subscriptions by 40% and reduced the load on call-center by 25%.
  • Redesigned subscriber's cabinet and launched number of minor web-projects including subscribers feedback portal, HR-portal, corporate newspaper and video-hosting.
  • Created frontend for Dom.ru Wi-Fi» the largest Wi-Fi hotspot network in Russia.

March 2007 - April 2018

Product Owner (Digital Content Sales)

ER-Telecom, Full-Time

  • Product vision, go-to-market strategy, user acquisition, product analytics.
  • Reached agreements with major music labels and game developers.
  • Launched marketplace of digital content.
  • Managed cross-functional project team.

April 2005 - March 2006

Project Manager

Newton, Full-Time

  • Business and technical requirements.
  • Wireframing and prototyping of search engine results page.
  • Managed team of frontend developers.

Key skills

Product management, Product Analysis, New Business Development, Market research, Competitor analysis, Go-to-Market Strategy, Wireframing, Prototyping, Usability studies, AB-testing, E-commerce, Mobile commerce.


National Research University Higher School of Economics

Master of Arts / Management, 2008

Perm State Technical University

Master of Science / Telecommunications, 2003